Southern Ohio Medical Center

Breast Cancer Education and Awareness

This SOMC campaign was created in response to SOMC caregivers who asked to participate in our advertising. Four women in roles at the Medical Center were in various stages of fighting breast cancer. They all came forward and wanted to share their stories in an educational effort. We followed the heart-warming strategy of our ongoing Success Stories campaign and filmed our heroes telling their personal stories. These stories became TV and radio commercials as well as longer form educational videos for support groups. What better way to tell a story of breast cancer awareness than to have real SOMC cancer employees / patients tell their own personal stories?

KGB involvement: organized strategy and creative, television and radio creative and production, media planning and placement.

Television

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