Southern Ohio Medical Center

Cancer Center Opening

This SOMC campaign was designed to promote the opening of a new ground-up Cancer Center.

SOMC had a Cancer Center on their main campus for years. The old center had grown crowded and over-booked. With competition growing in the region, SOMC re-dedicated itself to offering full-service cancer treatment with this groundbreaking new center. To own a point of difference from the competition, we used a strategy of a 'cancer fighting team' - rather than strictly bricks and mortar- to show off a number of doctors in a variety of specialties that as a 'team' worked to fight cancer. We also highlighted the warm patient touches and technology designed into the Center - but the story positioned to consumers was that of 'team' and leadership.

KGB involvement: organized strategy and creative, all print, direct mail and radio creative and production, media planning and placement.

Print

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Television

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