Southern Ohio Medical Center

Cancer Center Success Stories

This SOMC campaign was designed to promote the recently opened Cancer Center through the use of patient testimonials.

The new SOMC Cancer Center had been open and serving patients for nearly six months. Many of these patients had begun or had successful treatment in the 'old' Cancer Center and were now experiencing the beautiful, new, state-of-the-art facility. Our Success Stories campaign is the strategic answer to focus groups asking about SOMC's success rate. What better way to tell that story than to have real SOMC cancer patients tell their own personal stories?

KGB involvement: organized strategy and creative, all print, direct mail, radio and TV creative and production, media planning and placement.

Print

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Television

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