Southern Ohio Medical Center

Cardiac Cath Lab Opening

As a follow-up to the Mid-Ohio affiliation announcement campaign, the next step was to advertise the opening of the diagnostic cath lab. Research showed us that using worker bee staff from the hospital, who lived and were connected to the home town community, was a good way to resonate with consumers. We developed a campaign that showed facility and staff and spoke to strategic issues that were closer to home.

KGB's involvement: strategy, research for creative, all creative and production of print ads, direct mail, outdoor and TV, media planning and placement for all.

Print

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Television

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