Southern Ohio Medical Center

Heart and Vascular Services

This ongoing SOMC campaign was designed to promote the staged opening of the Heart and Vascular Services Center through the use of patient testimonials.

The new SOMC Heart Center is in the process of opening a full state of the art open heart facility. As each phase of the Center opens we promote it with an appropriate message as to available services.

Our Heart and Vascular Services campaign is the strategic answer to focus groups asking about SOMC's success rate. What better way to tell that story than to have real SOMC Heart and Vascular patients tell their own personal stories?

KGB involvement: organized strategy and creative, all print, direct mail, radio and TV creative and production, media planning and placement.

Print

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Television

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