Southern Ohio Medical Center

New Technology

This SOMC campaign was designed to highlight new technology in place at SOMC.

Through ongoing research by SOMC and KGB focus groups, we learned that those SOMC consumers who had technology experiences were strongly supportive of the service. Those consumers who did not have first hand knowledge through testing or inpatient had no reference point about SOMC's advancement with new technology.

Our goal with the campaign was to promote four new key doctors in advanced technology settings.

KGB involvement: organized strategy and creative, all print, direct mail and radio creative and production, media planning and placement.

Print

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Television

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