Viable Choice Trade Advertising

Successfully Building Material Handling Brands

This campaign began phase two of Intelligrated's marketing efforts and consisted of two spread ads, known affectionately as the elephant and the cookie. We moved from an awareness-building campaign to a campaign focused on Intelligrated's stance that they are a viable alternative to the other conveyor systems suppliers in the industry. These ads maintain the launch campaign's attitude and character.

We also designed an insert for Modern Materials Handling magazine that focused on Intelligrated® as a “real choice” for customers wanting to keep costs down and standards high. The insert also highlighted the various business divisions of Intelligrated® and the capabilities.

KGB involvement: strategy, creative direction, copywriting, photo direction, media planning and placement.