IMRA 2002 Conference

These postcards were dropped prior to the IMRA (International Mass Retail Association) conference in 2002. The purpose of this direct mail campaign was to introduce Intelligrated® to the members of the International Mass Retail Association prior to the conference and drive traffic to their booth. The postcards dropped in two waves. The first, containing the phonetic pronunciation of Intelligrated®, introduced the company by name and gave their booth number. The second postcard reiterated the booth number with a catchy play on letters introducing the Intelligrated® “I” followed by the booth number.

KGB involvement: strategy, creative, design, copywriting, and mail fulfillment.